Writing a blog post is not at all a difficult task, but if you are blogging for making money online, then it is not the same thing. Google is changing their algorithms every now and then while trying to show the best results to their visitors.
In such a scenario, as a blogger, we are trying our level best to rank our content better so that later on, it can convert into sales.
SEO or search engine optimization is the biggest factor while writing any blog post. If the article is not well equipped with proper keywords, keyword placement, readability etc. it will not be able to outrank other articles to get the first place in Google and other SEs.
That means as a blogger only good knowledge about the topic is not enough to get the better result. One need to learn the tips to write SEO optimized blog posts to rank better in the search engines.
In this article, I am going to share some very basic yet most effective tips to write a quality SEO optimized blog post.
How to Write SEO Friendly Blog Posts?
Everyday millions of people are writing similar topics and it really becomes difficult for search engines to judge which one is the best. So, over the period of time, the standard length of any article has changed.
In that case, if you are planning to write on the same topic may be with more information then you have to make sure that your article is well researched, in depth and as well as lengthy.
Definitely, the length of an article will depend on which niche you are blogging. But the bottom line is, you must try to write as many words as you can to cover each and every single detail about the topic.
LSI or Long Tail Keywords:
Keywords are everything to the search engines. When someone is searching any term about which you wrote a content but missed to mention the same term, then you may lose the higher place compared to others.
That clearly indicates one needs to put all the related and necessary possible terms around the main keyword in the article to make it more search friendly. You need to find the related meaningful phrases as well to get the best ranking possible.
Proper Placing of Keywords:
Keyword placement is another key aspect of optimizing a blog post. There are necessary areas where you have to place the main keyword and then expand your related terms around the main keyword. These places are mentioned below.
• Keyword in the title and if possible in the beginning of the title. But make sure you are not making the title too long.
• Keywords in the permalink. Try to make the permalink as short as possible making sure the main keyword is covered.
• Keyword in the first paragraph and last paragraph of the article. In between try to use related long tail keywords. But make sure you are not over optimizing the keyword.
• Write a good Meta description with main and related keywords.
• Try to use the header tags like H1, H2, H3 etc. with proper keywords in them. Generally, the post title is by default H1. In that case, try to put the rest of the tags as per necessity and make the article more reader friendly.
While writing a blog post, it is very important to interlink your old articles with necessary keyword anchor texts. This will boost the internal SEO structure of your entire website and also improve the SEO of your old blog post for the specific keyword. In the same way, you need to link the new article with the relevant old articles with proper long tail keywords as anchor text.
Internal linking is like you are appreciating or sharing link juice to your own articles from high search volume articles which will improve the SERP ranking and your overall blog traffic.
Besides internal linking, nowadays referring to high page authority resource pages will improve the SEO score of a particular page. So, try to mention few outbound links as well like Wikipedia pages etc.
Optimize your image:
We all know that action speaks louder than words. When a lengthy 2000+ words article with in-depth information is necessary for better ranking, however without a proper image it will not be 100% complete. Putting an image within blog post will surely boost the user interaction and improve the readability of the article. In that case, one needs to make sure that every image is SEO optimized.
That means you need to upload a well compressed image with a meaningful title and alt tag. Generally, try to put keywords in the title and alt tags to make the image SEO optimized. You never know your image may get ranked first for the keyword in Google image search.
So, these are few key things that I wanted to share here to make your blog post SEO optimized. Initially, it may take some time to adapt with all these, but without implementing these things properly in your article, your entire effort will get wasted.
The more you write, the more you will be able to learn the tricks of putting keywords naturally in an article. Make sure that the things look reader friendly, not keyword stuffed as Google is on a hunt for finding the best page for readers and they are not going to show any mercy in case they find anything that is manipulating the search rankings.
You may also like 83 expert advice and their favorite technical writing tools.
Santanu is a passionate blogger and contributor at nextisbest, who shares Passive Income Ways, Affiliate Marketing Tips & blogging deals of products like Bluehost, Optinmonster, Studiopress, SEMrush etc through his blog MyPassiveIncomeTips.com