Logo plays a very important role in marketing and that is why we all want a perfect one.
Let’s start with some obvious questions:
How can it be perfect in one go?
What should I know to get a perfect logo?
What are the key ingredients required to create a masterpiece?
Trust me – it’s not a rocket science but I would recommend taking some professional help since logo will speak about your brand for years to come.
I went to the market to buy a pair of shoes. After checking all the options my eyes got stuck on a ‘Lee Cooper’ shoe.
Because it was so simple to recognize from the newspaper ads, hoardings, websites, stores etc.
What does it indicate? Logo is the best way to make people recognize brand.
“That’s why big brands are investing money and time on the best logo design. Read again, I said ‘investing’ not ‘spending’.
Read why has Burger King and McDonald changed their logo?
Now, how did I get my logo?
When I bought the Next Is Best domain, I didn’t have any idea what I am going to do with it. I have started to blog about digital marketing, online branding etc.
I gave a good thought and narrowed down to the simplest thought that the blog in general stores data in digital form. Now my mind was surrounded by all the possible options.
I picked a barcode design. The current version is on NextIsBest. But being a creative person you can always think more 🙂
After giving more thought, I noticed a very nice combination of characters in my domain name.
N-I-B (NEXTISBEST) : See the diagram below.
This is the current version I have got. Feel free to drop a line in the comment section if you have something in mind.
An interesting hidden fact behind a brand logo
I am giving this example to explain how can a simple idea become more meaningful for a brand.
History of the Amazon logo:
See the image below:
Tips to design nice and informative logo
1) Think but don’t overthink
2) List top 3 USP of your business then start with a logo
3) Don’t hesitate to take professional help
4) Always create sketches if something is crossing your mind
5) Keep them together and analyze
Please drop a line in the comment section if you have something nice to share.