Digital space is a great way to use now a day to attract more local customers. Since the internet and mobile evolution, millions of people are searching for a local business online.
There is a very simple way to understand. If you are reading this post on attracting local customers through online marketing you all know that Google uses geolocation to return the search result.
For example: If you are searching for ‘Cleaners In Melbourne’, you can see that first you get the shops listed nearby.
Now you can observe a few things in the image shown above.
They are all displaying the brand name, reviews, and address. That means when Google will return the result they will prioritize the local businesses first not some high ranking websites from other cities and states.
So don’t worry about any local business doing better in another place, you can still rank above them on your location.
Optimize your Google local business page by observing another high ranking page:
I believe one thing in marketing that there should be a competition and you should consider your near competitor as your inspiration for marketing.
I am not recommending to copy what others are doing but taking inspiration from them.
So far I am using a minimum of 3 competitors analysis for my clients when I work on their websites to rank them.
You can simply start by creating a Google business page
Once the profile is created you can start by submitting your business to local directories.
For example, you can use the below sites:
some may be paid and some may be free listings.
You can find a similar result on directory listings as shown in the image below.
So when you are doing the business listing you need a keyword-rich title, a small description of your service, telephone number, business address, and opening and closing hours.
Some business directories may ask for some additional pieces of information but you can keep the above information handy.
You NAP should be consistent across all the business listing. NAP is an acronym for Name, address, and phone number. If you are changing any of the above information it should be updated on all the business listing.
Are social signals are important for local business?
Yes, I strongly recommend that you should optimize your social signals as well when you are targeting the local customers.
- The number of internet users worldwide in 2019 is 4.388 billion, up 9.1% year-on-year.
- The number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year.
- The number of mobile phone users in 2019 is 5.112 billion, up 2% year-on-year.
This means a very large number of audience is searching for services on social media. Also, they are making a buying decision after browsing various profiles and reviews.
So it’s again competitive and you should take advantage of being available in the social marketplace.
There is a very high possibility that your social profile makes rank higher than your website on Google search.
Now if you will check ‘carpet cleaners in Melbourne’ you will see that https://www.carpetcarecleaning.net/ is not ranking on the top 5 positions but his profile on https://www.oneflare.com.au/carpet-cleaning/vic/melbourne is ranking on the 6th position. (The position may change in future as this article is published today)
You can set up your account on Facebook, Twitter, LinkedIn, etc to attract more customers but when you are promoting the business online you should also be listed on below sites:
I really like a feature of social sites such as Facebook. They allow user check-ins.
So when someone is visiting your shop and you have delivered an amazing service encourage them to do the social check-ins.
This will broadcast your shop location to their friends and families
For example, if you are selling Pizza through your local store and your customer is checking in it automatically demonstrates that they are recommending your shop to friends and family.
I often visit such local cafes by seeing my friends check-ins.
Last but not least. Online reviews also play a very important role in a local business.
I am sure most of the time we make buying decisions based on the reviews.
You can see how the revies highlight your profile and build trust.
So, encourage the client to leave the review on below sites:
Word of mouth
These are the name of a few top review websites. You can find more on Google for your local area.
I hope the article is helpful. Your feedback is valuable. Please drop it in the comment section.
If you have any question or doubts feel free to ask or connect me here at firstname.lastname@example.org