If you are new to online marketing, you surely know how important SEO is and all the benefits it can offer you.
It is possible that you know statistics, like 75% of users do not pass the first page of results in search engines. It’s good to know about SEO, but if not, you can do some things to help your website come out better positioned.
1. Tune your blog
Blogs are great tools to promote your brand or your business. Try to feed it with good content so that Google can read it (index it) properly and make it easier for you to be found.
Some people say that the ideal is to write twice a week so that your traffic grows. And it adds the different labels and attributes as descriptions or keywords.
I would recommend writing long informative blog posts and include as much much as information you can add from relevant sources.
You can read about the skyscraper technique for creating informative content.
2. Do a keyword search
If you do not know what a keyword is, I will tell you that it is a word that you want users to find you in search engines, for example, if you have a shoe store, you would use “shoes” (in a very general plan). You can use or words or phrases for it.
But, what are the best keywords to optimize your website? To do this, make a search with the Google keyword planner, it is very useful. Another way is to search the search engine directly for a term and see what other words it suggests.
Apart from that, there are many other ways you can do the research. Here are few of them.
1) Simply find anything on the Google and you will find some search phrase suggestion at the bottom of the page. We call it Goldmine.
2) Another way to use Google keyword planner, instead of your getting a suggestion about your own website you can put your competitor’s website in the relevant field.
You will find a bunch of good keywords which you would not have found using your own website. This is also ethical.
I will use an example of the pro blogger 🙂 Neil Patel
3. Optimize old pages
It is possible that if your website already has some time, it has already been indexed by Google, but it is also possible that not all the pages of your website are correctly optimized.
Review them and correct everything that is necessary. Try adding keywords and descriptions, as well as titles and labels.
Don’t forget to add some fresh information each time you update the blog content. This helps your SEO.
Google likes the fresh content. Everyone wants to see something new and fresh. Use relevant information and link to the useful resources.
4. Install a free SEO extension
To help you, it’s a good idea to install an SEO extension. This will make it easier to update old and clear pages, also new ones.
One of these useful extensions is SEOquake, which allows you to obtain an SEO diagnosis of your website and see if, for example, the images do not have the ALT attributes or if you have to modify a title. In addition, it offers solutions to the SEO problems that are detected.
If you are using a WordPress blog I would recommend using the Yoast SEO Plugin.
Using this SEO plugin you can easily update titles, meta description and focus keywords for individual blog posts without even touching the codes.
You don’t have to be tech savvy to understand Yoast plugin.
5. Get inbound links
Quality inbound links help your website to have a better positioning, because when they link us, Google gives more credit, so it positions it better, and the same happens when we create a link to another website, Google gives it credit.
It is important that your website get relevant and quality backlinks.
First of all, you want to make sure that your site appears only on high-quality websites.
Here are few ways you can get the quality backlinks:
1) Be Genuine: Give backlink and then ask for it. This is called fair transaction.
2) Blog commenting is another good way to ask for the backlinks. If you are visiting someone’s blog don’t forget to leave a comment.
3) Mention other blogs in your blog post and let them know once it published.
4) Guest posting is another best way to get the backlinks.
Here you find some more tips on how to get more backlinks?
Another way to create links to other websites is as a guest blogger. Send guest articles to relevant sites, such as SoloMarketing, on a regular basis, and be sure to include a link to your site in the article. In this way, you will attract traffic to your site.
6. Stay up to date with SEO blog tips
Google is constantly playing with its search algorithms, which means that SEO never stops learning. If you find an article about SEO or a change in the algorithm of Google, read it, it will be worth it.
Recently Google RankBrain become the most popular ranking factor. You must be wondering? I will discuss this in detail.
We have received this great piece of content from Walter Ponce the author of the internet marketing blog WalterPonce.com, where he shares proven strategies, tactics, and tools to help you build a business that you love and live the life of your dreams.
This post is edited and managed by Vikas Singh.