Optimize images for web is most important for SEO. Search engines are getting smarter day by day. So in order to get a good ranking, we have to meet maximum criteria to follow search engine marketing.
Normally, we focus on best content and ignore the SEO friendly images but we have to be careful with image optimization.
I am sure about one thing: Not everyone is very good at reading but one can see the content and understand. You should keep your content available for both types of users.
Image SEO helps to find visual content easily.
“Images can explain million of words in a glimpse.” Videos are even faster way to get noticed
1. Image relevancy factor
A relevant image always helps Google to rank you better.
There are many ways to optimize images for web. Keep reading you will find soon.
We will start with an example.
If you are using an image of an apple connected to a post related to book reading app doesn’t make any sense.
If you want to tag an image of an apple then you should check if you are talking about apple as a fruit or mobile.
2. Importance of Alt Tag
Alt tag is basically a way to describe the image to Google. For example:
(img src=”apple.jpg” alt=”Apple mobile”) So here Google will understand that we are talking about ‘Apple mobile’ because Google cannot see the images.
Alt is an abbreviation for ‘alternative’ so instead of an image, Alt tag will describe the nature of image to search engines. So that next time Google will show the relevant image result.
Alt tag should be descriptive and detailed. For example, if there is an image of the elephant eating the banana, Alt tag should be (img src=”elephant-eating-banana.jpg” alt=”black elephant eating a banana”)
So more information will make an image more search engine friendly. This will dramatically improve your image SEO.
3. Image size matters
The size of the image plays an important role when you optimize photos for web. Because this impacts the load time of the page and eventually user experience.
When the load time is high people eventually leave the website in 3-5 seconds which increase the bounce rate of the website.
There are few tricks you can follow to reduce the bounce rate.
1) Add more relevant links to other posts on your website. Se what people might be interested in after reading this piece of content.
2) Improve the quality of your content. No one wants to hear crap. Write meaningful and update your posts on regular basis. Please like updated information. This also helps in search engine optimization.
3) Add more images to the post. Please like interactive posts instead of a whole bunch of writing. SEO friendly images will make your website more professional.
Neil Patel explained 13 more ways to reduce the bounce rate
There are so many online photo compressor but you can try this best seo plugin for wordpress wp smush plugin.
I have been using this online photo compressor for a long time and really happy with the outcome.
This will help you to reduce the size of the image at the time of upload or you can do bulk smushing.
4. File name factor
The file name for the image should be relevant. I have seen people make this mistake quite frequently.
For example: If I have an image file as “20151222_203605.jpg” this won’t give any information about the image to search engines.
So rename it with valid description and use proper Alt tag as discussed in point #2
5. Don’t use generic images from the search result or stock images
Many of us are so focused on content that they don’t want to spend time on image creation or image optimization.
Best image selection can help you rank higher in the search result. Mostly we prefer low-resolution image or generic stock photos.
You must have seen some very nice and clean image on one blog and while searching for same keywords you will realize that the same image is being used at many places in different context.
Now when Google crawler will come to search these images it won’t return relevant information.
For example below image from Shutterstock can be used in various ways. So I will always recommend using the image which is aligned with your content.
See how Shutterstock named the same image: stock-photo-relaxed-woman-arms-rised-enjoying-sun-freedom-and-life-an-a-beautiful-beach-young-lady-feeling-429852457.jpg
6. Don’t steal images
Sound rough? But I am sure many of us are knowingly doing this just because they don’t want to spend time in producing good images.
Copyright can be the major challenge for people stealing images and photoshop the watermark.
If it’s difficult for you to buy images or create an image, you can refer to the site providing high-resolution images for free. Find the link below:
Hope these links will help you. You can pick the most relevant images as discussed above instead of a generic one.
7. Improve image quality for best SEO
Once you have downloaded the image from Unsplash or Gratisography use some online image compressor to enhance the quality and make it relevant to the post.
Photoshop can be very helpful but I would recommend using below online image compressor. Because using photoshop you need certain skills to understand the tool and it can take a lot of time.
I used canva and YouZign, and so far they are best to create SEO friendly images.
I am sure this will take a lot of effort but it’s worth investing time in image optimization. Visual content always gives a better understanding to your readers.
Please leave a comment if you have any feedback or suggestion.