15 best tools to copy your competitor backlinks – Ethical methods

Competitor backlinks: Don’t judge me by the title πŸ™‚ I am going to discuss something very useful for newbies and ProBloggers.

When I started to blog I used to think a lot about competitor backlinks because that’s what I heard from people.

I came across a very popular quote: “Content is king

But I think if “Content is King, definitely backlink is Queen”

And if you play chess you better know how Queen works πŸ™‚

So again a few questions inspired me to write about the backlinks.

What is backlink?
What Probloggers say about backlinks?
Why are competitor backlinks important?
How to get a quality backlink?

What is backlink?

Backlinks are simply an incoming link to your website.

When someone will mention your website/post URL on their website is called backlink.

Here are some jargons you will hear about the backlinks:

Do-follow link: When you mention a URL onto your website its called Do-follow link. This passes the link juice.

Nofollow-link: When you add a link to your website and if it has a no-follow tag (rel=’nofollow’), it’s called nofollow-link. This doesn’t pass the link juice.

Link Juice: When you give a link to any website it passes link juice to the other website which helps to improve the ranking and domain authority

Low-Quality Links: Low-quality links are the links you get from porn/spam websites. I would recommend avoiding such backlinks and focus on high quality backlinks. Just for increasing backlinks, you shouldn’t fall into the trap. They do harm ranking and reputation.

Anchor text: It’s a text with blue underlined referring to a hyperlink. When you want to rank for a particular keyword you should use that keyword as Anchor Text.

Moz explained it very well below:


What Probloggers say about backlinks?

Now here comes the best. Let me show you what ProBloggers think about relevant backlinks.

1) Brain Dean says “Backlinks remain an extremely important Google ranking factor.”

2) Neil Patel says “backlinks remain a vital quality ranking signal for search engines.”

3) Entrepreneur says “Some industry experts estimate backlinks may account for as much as 80 percent of the weight that search engine ranking algorithms give websites.”

Why are competitor backlinks important?

Backlinks are like magnets. You will always find competitor backlinks for bigger brands. Is this a coincidence? Not at all.

The best part is we all want to give backlinks to the bigger brand also we all want high pr backlinks for our website.

If you are interested to increase the website page views, read the post mentioned below.

8 best ways to increase website pageviews

Initially, it’s not that easy to get high quality backlinks but over a period of time, you will start getting good backlinks.

As I mentioned earlier if you will work with the King (Content), Queen (Backlink) will follow πŸ™‚

Backlinks are still valuable for ranking so we cannot ignore it.

Here is some competitor backlink analysis tool which can help you find high PR backlinks. This way you will have a target to achieve.

Though it took a long time for the big brand to become ‘Brand’ and it’s really not easy to complete them but following a similar strategy can help to establish a good online reputation.

You all must be knowing about SEMRUSH. This is one of my favorite tool for analytics.

Now I am taking the example of one of the top ProBlogger ‘Neil Patel’. I hope he won’t mind seeing this πŸ™‚


You can see the quick graph below and understand how big he is. He has 143K quality backlinks to his website. 109K Nofollow and 33.6K dofollow links.


You must have understood the size of his blog. Again, see the below stats and you will surprise:


Neil Patel’s main competitors are,,,,

Now the surprising fact is and
are his own websites πŸ™‚

Now using such tools you can easily figure out below pointers:

1) Competitor’s backlinks
2) Competitor’s inbound and outbound links
3) Competitor’s keywords and anchor text
4) What kind of content they are working on
5) What social media they are using frequently

I would like to bring attention to traffic analysis:

neil-patelTraffic Overview-nextisbest
neil-patelTraffic Overview-nextisbest

You can see, he is the king of content. He is getting 49.6% of traffic through the search engine.

Also, Facebook and Twitter are the major sources of social traffic.

I hope so far you all must have understood the importance of SEMRUSH.

You can dig deeper for the treasure hunt.

How to generate backlinks to your website?

We have through this detailed analysis and you must have understood the importance of backlinks and now the time for how to copy your competitor’s backlink?

Great Content:

As we have been discussing that ‘Content is king’. Write the best content and high quality backlinks will follow.

There is no substitute for quality content. If people will like your content they will love to give you a backlink.

Write for visitors not for spiders (Spiders are responsible for search engine ranking)

Blog commenting:

Make this good habit. You never know who will start liking your content.

Don’t comment just for the backlinks. Make a professional comment and spend some time.

Arvind commented on one of my posts and got 40 likes.

Top 5 Tips to Write SEO Optimized
Top 5 Tips to Write SEO Optimized

Responding to the comments:

Responding to the comments is another good way to get powerful backlinks. It makes your readers realize that the blog is not dead.

I learned this from Neil Patel.

If you will post any comment on his blog he will definitely respond to it. I really liked the idea. I got a lot of appreciation from my visitors for doing the same.

15 best competitors backlink analysis tools:

There are many tools available to find competitor backlinks. I am mentioning a few of them here.

1) Ahrefs


This is one of the best competitor backlink checker. This is not a completely free tool but the trail is available for 7 days for $7.

I think backlink checkerΒ like this is worth investing.

Apart from the competitor backlink checker, Ahrefs will also provide detailed insight into the competitor’s domain. This will help you to outrank on search engines.

Matthew Woodward did run a test on 100,000 domains with Ahrefs and the results were glorifying the tool.

Find the Ahref comparison and backlink analysis test here

2) Open Site Explorer


Here is another very good tool.

We all must have heard about MOZ. If you are new to SEO you should start following MOZ.

Rand Fishkin started MOZ company around a decade and now it’s one of the most trusted resources in the SEO space.

It’s a free tool for limited data but you can always upgrade it to for the full version.

Open Site Explorer also provides PA and DA for the respective backlinks. This will help you to get a closer look.

Recently Rand left MOZ and started a new company called SparkToro.

3) BuzzSumo


BuzzSumo is a good but paid tool. If you are doing some serious business and ready to spend minimum $79/month I would highly recommend using this.

This will give detailed insights about no. of shares, no. of backlinks etc.

This tool will also help to find the best opportunity for digging converting keywords.

4) Google alerts


When we are finding anything on Google, the first thing crosses my mind is Google Alerts.

You can easily keep track of any word/words. For example, I want to follow ‘Best competitor backlinks’. I will set this in Google Alert and anything happens around this word/words on the web, I will get notified.

Using this you can easily find competitor backlinks free.Β  You will get notified if anything is posted on web related to backlink.

Best free keyword tool from Google to dig information. This will help you to write SEO friendly blog posts.

5) Majestic SEO


Majestic is being used by the big crowd in SEO space. As mentioned earlier Ahref is the biggest competition for Majestic.

You can also see the Anchor Text for best keywords idea for your competitors.

You can signup for some free information. This is a paid tool. Find the pricing here.

6) Alexa


Alexa will give you a detailed ranking information. They will provide you a 7 days free trial.

They have their own web crawler and gives you more accurate backlink information.

Find the pricing here.

7) Small SEO Tools


8) Rank Signals


9) OpenLinkProfiler


10) BacklinkWatch


11) Backlinktest


12) Linkody


13) Linkpad


This tool is in the Russian language. Please don’t forget to convert this to your respective language.

14) Moonsearch


15) Kerboo


Kerboo provides a vast range of solutions such as backlink analysis, prospect gathering, link monitoring, site investigation, site hunting, outreach and CRM, API.

Kerboo performs these operations:

Diagnose and repair link related issues.
Manually review sites at speed individually or as a team.
Monitor and track the success of links or coverage gained.
Quickly gather prospect contacts via sites or keyword search.
Discover and build relationships with influencers as part of your marketing strategy.

This is a paid tool please find the pricing here.

15) SEO SpyGlass


SEO SpyGlass is another SEO audit tool to monitor backlinks. But it’s been widely used to find competitor backlinks.

You can simply check the domain’s backlink history along with # of backlinks from each domain, DoFollow/NoFollow status, Anchor texts etc.

The idea of SEO SpyGlass is to identify the high PR backlinks but not to replicate the competitor’s link profile.

Find the list of SEO SpyGlass features.


It’s a free SEO audit tool and you can try most of the features. At the same time, they have paid versions too.

You can choose between three editions of SEO SpyGlass: Free, Professional and Enterprise.


  • Again reminding you if “Content is King, Backlink is Queen”
  • Don’t buy low-quality links and focus on powerful backlinks
  • Work smarter and harder to get the quality backlinks
  • Monitor backlinks on a regular basis so that you can create your linking strategy.

There isn’t any shortcut.

I would love to see your feedback and comments. Feel free to let me know if you want to add anything.


  1. Getting likes on a disqus comment is usual these days. Some people are liking your comments with a bot. When your comment is liked, you want to know who they are?
    and then they have a link on their profile to their sales funnel. This is the trick.

    I agree to the rest of the points πŸ™‚

  2. Very helpful article indeed Vikas. Rightly said, Backlinks have been & will always be the “queen” of SEO marketing.

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